The brand should be one of the most, if not the most, important reasons for buying a Jim’s Paving Franchise. The Brand is highly recognised, boasting a brand recognition percentage of 96% in Australia. So more than 9 out of every 10 people you meet will know of and recognise the Jim’s brand. This gives you a number of massive benefits.
The brand attracts work first off. People like the feeling of dealing with such a large widely known organisation. It gives them a sense of familiarity, trust and security. They know that a Jim’s franchisee has the backing of the group, has insurance, police checked and that work carried out by Jim’s comes with the standard 1 year warranty. All in all the brand gives people peace of mind. And people see value in and will pay for peace of mind. So take pride in the brand, it’s the biggest thing you’ve bought by becoming a Jim’s franchisee.